IDDBA

             Senior Manager of Exhibits & Sponsorship                  

                                    Job Description

Reports To: VP of Events

Exemption Status: Exempt

Revision Date: 11.19.2025

Position Overview

The Senior Manager of Exhibits & Sponsorship leads the development, sales, and execution of exhibit and sponsorship programs for IDDBA events. The role is responsible for revenue generation, vendor oversight, and ensuring high-quality trade show experiences that support IDDBA’s mission and strategic goals.

Essential Functions / Major Responsibilities

• Execute Exhibit Sales Strategy – Leads planning, prospecting, negotiations, and sales cycles to grow and retain exhibitors.
• Develop Exhibitor Relationships – Serves as primary contact, providing high-level guidance and solutions to support exhibitor success.
• Manage Sponsorship Program – Develops packages, oversees sales, and ensures sponsorships align with organizational goals and deliver value.
• Achieve Revenue Goals – Monitors, forecasts, and adjusts revenue strategies to meet annual goals.
• Trade Show Execution – Oversees onsite logistics, contractor coordination, exhibitor arrangements, and floor operations.
• Contribute to Trade Show Planning – Participates in strategy development, program design, timelines, and operational planning.
• Coordinate Site Visit Elements – Manages assigned logistics such as space planning, contractor evaluations, and venue requirements.
• Develops Exhibitor Service Kit – Creates and updates detailed guidelines, timelines, and instructions in collaboration with vendors.
• Develop and Manage Show Floor Plan – Designs layout, allocates booth space, and ensures compliance with safety and operational standards.
• Monitor Exhibitor Costs – Tracks cost structures, advises leadership on pricing strategies, and ensures transparency for exhibitors.
• Plan and Execute Exhibitor Sections – Leads layout, coordination, and onsite delivery of specialty exhibit zones or product areas.
• Coordinate Exhibits Marketing Strategy – Partners with Marketing to develop messaging, campaigns, and promotional tools for exhibitors.
• Track Competition Event Data – Conducts market research and provides analysis to leadership.
• Lead IDDBA Exhibits Committee – Facilitates meetings, drives strategic discussions, and implements committee recommendations.
• Identify New Opportunities – Co-innovates new events, revenue streams, and process enhancement.

Supervisory Responsibilities

Provide leadership, mentorship, and professional development for, but not limited to: Exhibits Coordinator to ensure a collaborative and high-performing team culture.

Position Requirements / Qualifications

Education & Experience

• Bachelor’s degree or 5–7 years of progressive experience in trade show or event management.
• Certified in Exhibition Management (CEM) preferred.

Core Competencies

• Organization & Attention to Detail: Ensure accuracy and follow-through on all responsibilities, from project tracking to member communication.
• Member & Partner Service: Provide exceptional service and responsiveness to association members, exhibitors, and partners, reflecting professionalism and care.
• Collaboration & Teamwork: Work effectively with cross-functional teams and committees to support programs, events, and strategic initiatives.
• Communication: Communicate clearly, positively, and professionally—both verbally and in writing—with internal teams, members, and external stakeholders.
• Initiative & Follow-Through: Take ownership of assigned projects, anticipate needs, and ensure timely completion of deliverables with minimal supervision.
• Commitment to Excellence: Demonstrate pride in your work and in IDDBA’s mission while fostering an inclusive, collaborative, and positive workplace culture.
• Proficiency & Efficiency: Skilled in Microsoft Office Suite and adaptable to other relevant software platforms. Capable of managing multiple projects, budgets, and timelines effectively.

Physical Requirements

• Ability to travel for up to 30 days per year to support organizational events and related commitments.
  • Regular sitting and computer use at a workstation.
  • Ability to occasionally lift up to 20 pounds.

To successfully perform this position, an individual must be able to perform each essential function satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.  Job descriptions represent a general outline of responsibilities and qualifications and are not intended to be exhaustive. Duties and expectations may evolve over time based on organizational needs.

IDDBA is proud to be an equal opportunity employer and maintains a policy of non-discrimination with respect to all employees and applicants for employment.

About International Dairy Deli Bakery Association

The International Dairy Deli Bakery Association (IDDBA) is a nonprofit trade association for food retailers, manufacturers, wholesalers, brokers, distributors, and other industry professionals. Our membership includes over 1,100 companies ranging from small independents to the world's largest corporations. IDDBA helps its members enhance their economic position by providing opportunities for professional dialogue, education, exchange of industry data and selling opportunities. IDDBA produces top industry trends reports and original research, and develops training programs on marketing, merchandising, management and operations, food safety, and customer service. The IDDBA show is a vital networking event for the industry, featuring the finest in dairy, deli and bakery. The annual tradeshow attracts over 9,500 registrants, includes over 1,900 exhibit booths, and features distinguished and internationally-recognized speakers such as business leaders, key policy makers, former presidents, celebrity chefs, and star athletes.

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